The theme of the international conference is Mass Customization intended as a way of producing goods and services aimed at satisfying the individual needs of customers and at the same time preserving the efficiency of mass production, in terms of low production costs and therefore low selling prices. It includes a number of production organization techniques and tools.
Participation will allow companies to deepen the issues relating to Mass Customization and above all to acquire useful information regarding the benefits that can be gained from the use of configurators through which to combine the customizations requested by customers while maintaining the reduced costs, typical of mass production, also bringing real-life examples.
The MC4.0 project
The MC 4.0 Project develops services for local SMEs (consulting, training, research, technology transfer) to increase their ability to meet the specific needs of the individual customer at affordable costs (MC - Mass Customization) through processes of digitized customization (4.0), which bring the customer closer to the production chain of SMEs by lowering costs, speeding up times and ensuring product quality. The digitalization of the customization process passes through increasingly performing product configuration tools.
DESIGNING,SELLING AND MANUFACTURING CUSTOMIZED PRODUCT: HOW TO REGAIN EFFICIENCY ANDSPEED IN SMEs BY USING CONFIGURATORS
15:30 Mass Customization: meaning andbenefits
Short introduction to Mass Customization. What is it? What are the benefits for SMEsat technical and commercial level?
Prof. Cipriano Forza, Università degli Studidi Padova, Vicenza Dept. of Management and Engineering (DTG)
The levers to become Mass Customizers
The Mass Customization levers: what are they and what are their effects
Ing. Nikola Suzic, Università di Padova,Vicenza Dept. DTG
The adoption of Mass Customization levers in Italian and Austrian SMEs
The use of Mass Customization levers by Italian SMEs and by Austrian SMEs
Ing. Svetlana Suzic, Università degli Studi diPadova, Vicenza Dept. DTG
Prof. Gerhard Leitner, Universität Klagenfurt
Customization through configured products and configurators
Differencebetween pure customized and configured products. The configuration activities.The advantages from configuration activities digitalization
Prof. Cipriano Forza, Università degli Studidi Padova, Vicenza Dept. DTG
Presence and digitalization of configuration activities in Italian and Austrian SMEs
Ing. Enrico Sandrin, Università di Padova,Vicenza Dept. DTG
Prof.Gerhard Leitner, Universität Klagenfurt
Development and use of a product configurator: the Roen Est case
Ing. Paola Spagnolo and Ing. Davide Cogoi, Roen Est spa
MC 4.0 DEA (Development and Application) CENTER in Vicenza and Klagenfurt
Ing. Manuel Maraschin, Director of Apindustria Vicenza, Vicenza
BA Immanuel Safrin, Energieforum Kärnten, Klagenfurt
17:00 Questions & Answers
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